CrowleyJones™ focuses on new and innovative products that meet functional needs of consumers. We are always open to new ideas, from our staff or outside inventors, which meet a need or improve an existing product. During conception of a new product or a product improvement, we work with our factories, engineers and industrial designers from around the world to take a product from concept to initial design. After comprehensive evaluation of the design, we build prototypes for each target product until its function and appearance meet our standards and objectives. Then we put the product through an extensive value analysis, comparing competitive products in the marketplace and defining the relative value of the need that this product addresses for the consumer. This process ensures that when we launch a product, the wholesale and retail pricing is in line with other items in a product category, previously validated by the consumer. We address price points to ensure that there is an adequate margin for both the manufacturer and retailer, as well as a competitively priced product for the consumer. Throughout the product development process and thereafter, we identify, secure and protect all intellectual property rights (i.e. domestic and foreign patents, trademarks, manufacturing and material secrets.) for each product. We use domestic and foreign IP law firms to execute these efforts, and we are committed to not only developing but also protecting our IP portfolio.